Mike Sincere, an LA native, started spinning records at the early age of 16. His uncle Benny Blanco from Interscope Records and Aunt Veronica of Geffen enrolled him into Scratch DJ Academy in Los Angeles, CA. Trained by world class DJ Choc and Hapa; there he learned the basics on how to mix with just records and a mixer.
At the age of 18, he got his first break when he was called in to spin for an Adidas commercial.Adidas was filming a commercial with superstars such as: Missy Elliot, Russell Simmons, DMC from Run DMC, Katy Perry, and David Beckham. The stars and staff were impressed by his skills on the decks so they decided to book him for future events.
Mike Sincere currently spins throughout SoCal for major companies like Victoria's Secret, Nike, ESPN, H&M & GUESS, just to name a few. He is also an active brand ambassador for Bose. Aside from the club scene, he spins overseas for Disney cruise lines. Recently he was chosen to DJ for the Los Angeles Lakers and LA Kings for corporate and charity events. Mike Sincere is an open format DJ who knows how to entertain an audience with his diverse musical expertise, crowd reading ability and high energy behind the turntables.